Case Study: Broadening Choices for Older People strengthens its brand identity with Creative Concern

BCOP develops core values with Creative Concern through surveys and workshops

Broadening Choices for Older People (BCOP), a charity supporting older people, needed to define a core set of values that reflected its compassionate work. They engaged the agency Creative Concern to help develop a new brand identity and messaging that would resonate with all stakeholders.

Creative Concern conducted surveys and workshops with residents, families, and staff to develop a robust set of beliefs, attitudes, and a new tone of voice. The solution included a new logo featuring a hand-drawn heart from a resident, comprehensive brand guidelines, and a series of templates. The client was delighted with the new brand, which successfully captured the organization's essence for use in both communications and staff recruitment.

Broadening Choices for Older People (bcop)