Case Study: Barts Health NHS Trust creates a unified children's services brand with Creative Concern

Barts Health NHS Trust builds Young Barts Health for 2.5 million patients with Creative Concern

Barts Health NHS Trust, the largest provider of children's health services in London, faced a challenge due to its lack of a coherent and unified identity for its children's services. This was negatively impacting recognition and support for the amazing care it provides. The trust engaged the vendor Creative Concern to develop a new brand.

Creative Concern developed a new brand named Young Barts Health, which was centered around a character mascot named Sunny. This inclusive and expressive character became the public-facing symbol for all audiences. The vendor created a comprehensive identity toolkit and brand hierarchy guide, resulting in a brand that exceeded the client's expectations and is now in use across East London.

Barts Health NHS Trust