Case Study: Siena College enhances campus visits with Creative Communication Associates

Siena College boosts campus visit conversions with Creative Communication Associates

Creative Communication Associates (CCA) partnered with Siena College to enhance its campus visit experience. The challenge was to move beyond a transactional relationship with prospective students and create a more emotionally resonant and transformative open house event that would better convey the college's brand.

CCA worked with Siena's marketing and admissions teams to redesign the Open House experience. The solution involved implementing experiential marketing strategies to bring the college brand to life. The vendor achieved amazing results, including a strong return on investment with real, measurable numbers. The successful new approach was also carried over to the college's other admissions events.

Siena College