Case Study: Scotty’s Potties builds a memorable mascot brand with Creative Chameleon Studio

Scotty's Potties launches a mascot identity in 3 brand pillars with Creative Chameleon Studio

Creative Chameleon Studio was hired by Scotty's Potties, a new portable sanitation service, to develop a strong brand identity. The owner, Scott Martin, needed to make an immediate impact in the market and required a face for his brand, leading him to seek out brand strategy and logo design services from the vendor.

The solution implemented by Creative Chameleon Studio began with a strategic foundation of market research, which led to the creation of a retro-style mascot based on the owner's own vibrant personality. The vendor delivered a flexible logo system and comprehensive brand guidelines to ensure consistent application across all touchpoints. Creative Chameleon Studio also produced collateral designs to bring the new identity to life for merchandise and marketing materials.

Scotty's Potties