Case Study: emh achieves a stronger behaviour change culture with Creative Bridge

Emh embeds a behaviour change culture with Creative Bridge using insights from 1,000+ customers and colleagues

emh, a housing services organization, faced the challenge of embedding new professional conduct standards by clearly defining and evidencing expected behaviors linked to their values, all while managing increasing pressure on their services. They partnered with Creative Bridge on a behavior change and culture project to capture their positive existing culture in a practical and sustainable way.

Creative Bridge developed the "What Matters Framework," a set of four core behaviors grounded in research from over 1,000 customers and colleagues. They implemented a multi-channel rollout including campaigns, manager toolkits, and process integration. This solution successfully translated emh's values into observable behaviors, equipping them to align with professional standards, support staff, and deliver more consistent customer experiences.

Emh