Case Study: Clearlii expands into B2B wholesale with Creative Brackets

Clearlii expands to 900 pharmacies and launches B2B portal with Creative Brackets

Clearlii, a premium Nordic contact lens brand, faced the challenge of expanding beyond consumer retail to serve B2B clients like opticians and clinics. Their existing e-commerce store was not equipped for the complexities of bulk ordering, tiered pricing, and professional workflows required for wholesale partnerships. To address this, they partnered with Creative Brackets to develop a dedicated B2B portal.

Creative Brackets implemented a B2B solution on the ReadyCMS platform, featuring secure partner logins, custom pricing, partner dashboards, and automated logistics integration. This allowed Clearlii to successfully open its doors to wholesale partners, expanding its revenue streams and establishing long-term professional relationships. The new system streamlined operations with minimal manual effort and laid the groundwork for future scalability across Europe.

Clearlii