Case Study: The Junction launches Xplore Summer Club with The Creative Alchemist

The Junction launches Xplore for 1,000s of children with The Creative Alchemist

The Junction, a local charity, was tasked with rolling out the government's 'Holiday Activities and Food' programme (HAF) across its area. Their challenge was to market this programme effectively to families, as the official name was not enticing. They partnered with The Creative Alchemist for branding, marketing, and design services to develop a new campaign identity and strategy.

The Creative Alchemist developed a fresh campaign named "Xplore," complete with an on-trend illustrated identity. They co-designed the marketing strategy with young people through a workshop and produced a full suite of materials, including an information pack for schools, a branded letter for parents, posters, and social media assets. This streamlined approach successfully rebranded the government initiative, making it more appealing and easier for partners to promote.

The Junction