Case Study: Ignite Fitness achieves predictable, high-quality member acquisition with Creatitive's Google Search Ads

Ignite Fitness turns $1,500 in ad spend into 12 new members with Creatitive

Ignite Fitness, a small group personal training business with two locations, was struggling with low-quality leads and spam from social advertising. They partnered with Creatitive to implement a solution using Google Search Ads. Their challenge was to gain profitable and predictable membership acquisition with better visibility into lead intent and quality.

Creatitive deployed a high-intent Google Search campaign strategy targeting users actively looking for gym memberships. This solution, paired with detailed tracking, provided clear insight into lead quality. The results were highly successful, generating 15 leads and 12 new members for approximately $1,500 in ad spend. This achieved an 81% lead-to-member conversion rate and a low customer acquisition cost of around $126, which was far below the estimated lifetime value of each new member.

Ignite Fitness