Case Study: IDLC Finance Limited drives business innovation and targets 10x customer growth with Creatio's low-code CRM

Why IDLC embraced Creatio’s Low-Code platform for CRM as a driver for business innovation

IDLC Finance Limited, the largest multi-product non-banking financial institution in Bangladesh with about 1,400 employees and roughly 50,000 clients, faced an ambitious challenge: grow its customer base tenfold to ~500,000 while remaining agile across SME, Retail, Corporate and Capital Market segments. To meet this goal IDLC selected Creatio’s low-code platform for CRM and business process management as its primary technology to provide a nimble, easy-to-use system that can adapt as customer needs and industry requirements evolve.

Creatio implemented a low-code CRM/BPM solution that streamlines processes, enables rapid changes, and complements IDLC’s sales organization so the company can scale beyond limits of a people-driven sales force. By adopting Creatio, IDLC is positioned to pursue a measurable ten-fold increase in customers (from ~50,000 to 500,000), accelerate business innovation, and better capture market opportunities across its 20-city footprint.

IDLC Finance Limited

Mir Tariquzzaman

Chief Technical Officer