Case Study: VYNOVA streamlines go-to-market operations with Creatio

Vynova Brings Its Go-To-market Operations to the Next Level With Creatio’s No-code Platform

VYNOVA, a leading European PVC and chlor-alkali manufacturer, was struggling with disconnected IT systems that limited end-to-end visibility across the customer journey and made it difficult to align sales, marketing, and customer service. To address this, the company turned to Creatio’s no-code platform to unify workflows, CRM, and cross-department collaboration.

Creatio, implemented with local partner Evoqia, connected VYNOVA’s ERP, BI, document management, and collaboration tools into one ecosystem and added automated lead management, quoting, case handling, master data management, and custom workflows. The result was improved lead conversion, faster sales decisions through better forecasting and analytics, and greater operational efficiency, with VYNOVA moving from manual work to a true one-stop-shop for go-to-market operations.

VYNOVA

Fabrice Colin

Commercial Digital Transformation Manager