Case Study: Purplebricks boosts leads and conversions with Creatio

UK real estate leader replaces legacy CRM with Creatio, driving business value and reducing TCO with AI-native approach

Purplebricks, the UK’s largest estate agency, needed to replace a bloated legacy CRM environment after a recent acquisition exposed significant technical debt, rising DevOps costs, and a fragmented Salesforce setup that was hard to maintain and no longer fit the business. To modernize its operations and support fast-changing real estate workflows, Purplebricks chose Creatio, using the Creatio Platform along with Creatio Sales, Marketing, and Service.

Working with Praesto Consulting, Purplebricks implemented Creatio in just four months, with visible business impact in as little as two weeks. Creatio’s AI-native, no-code platform automated lead triage, routed thousands of daily inquiries, and improved real-time visibility, helping Purplebricks cut lead response times from 2–3 days to under 20 minutes. The result was a 35% increase in lead volume, a 50% improvement in conversions, and an estimated $2.6M in TCO savings.

Purplebricks

Dan Rafferty

Chief Technology Officer