Case Study: Upward Sports grows church partnerships and boosts lead conversion with Creatio

The World’s Largest Christian Sports League Leverages Creatio to Grow Partnership with Church Ministries

Upward Sports, the world’s largest Christian sports league, needed a faster, easier way to manage lead engagement, partner relationships, and internal workflows across its church ministry network. The company replaced a complex, code-based legacy CRM with Creatio’s no-code platform for workflow automation and CRM to improve usability, speed up process changes, and support its small IT team.

Creatio, implemented with partner Techosystems, connected marketing, sales, service, and the company’s proprietary system to automate campaigns, partner onboarding, case management, and renewal workflows. As a result, Upward Sports retained 92% of company partners, increased lead conversion by 32%, raised MQLs by 5%, and achieved an average marketing email open rate of 38%, while also enabling employees to make changes independently with no-code tools.

Upward Sports

Andrew Thompson

Technical Specialist