Case Study: The QTI Group achieves proactive customer service and boosts cross-selling with Creatio

The QTI Group Delivers Proactive Customer Service with Creatio Marketing and Sales

The QTI Group, a 60-year staffing and HR services firm with four lines of business and nine offices, faced fragmented customer information and siloed, informal communications that left no single system of record. Seeking a simple, customizable CRM with integrated marketing, The QTI Group selected Creatio (Marketing and Sales) to unify customer data and improve cross-divisional collaboration.

Using Creatio, The QTI Group consolidated cross-divisional customer records, launched personalized email and social campaigns, applied predictive lead scoring, and used Creatio’s low-code tools and sandbox to build and test workflows—going live within two months. The implementation cut down informal communications and inaccurate data, enabled customization of 15–20 processes, and delivered measurable growth: blended customers using two or more lines rose 20% and customers using three lines rose 67% year-over-year, with follow-ups generating future business about 50% of the time.

The QTI Group

Lori Aldridge

Business Technology Specialist