Case Study: Segezha Group achieves a unified customer experience and streamlined order management with Creatio

Segezha Group Uses Creatio to Provide European Customers With a Cutting-edge User Experience

Segezha Group, an international forest-industry holding with production assets across 13 countries, faced fragmented customer data and inconsistent order/shipment processes because each branch used its own ERP. To eliminate silos, improve customer service, and enable data-driven operations, Segezha Group selected Creatio—leveraging Creatio’s low-code platform, CRM, BI tools and a Customer Portal—to lead its digital transformation.

Creatio integrated multiple enterprise systems into a single IT ecosystem, creating a centralized customer database, standardized sales workflows, omnichannel interaction handling, and a tailor-made Customer Portal (ERP-integrated) where customers can place orders, set delivery dates, track statuses and chat with managers. As a result, Creatio enabled data-driven, highly precise sales planning, faster issue resolution and better end-to-end customer experience; the platform is already live in Denmark and Germany and is being scaled across Segezha Group’s European subsidiaries.

Segezha Group

Pavel Vakhnin

Vice President of IT and Business Automation