Case Study: Vetoquinol USA achieves rapid field-force efficiency and data-driven decision-making with Creatio

One of the world’s largest animal pharma companies shares insights on field force management efficiency

Vetoquinol USA, the American arm of a global animal‑health leader, embarked on a digital transformation to improve field force management and operational efficiency. With a wide network of Territory Managers and customers, the company needed a world‑class CRM and process platform to enable data‑driven decisions and to measure the effectiveness of sales and service strategies — selecting Creatio’s low‑code platform for process management and CRM to meet those needs.

Using Creatio, Vetoquinol USA rapidly redesigned and deployed new processes, fully converting its outside sales force into an inside sales team overnight while maintaining cross‑functional alignment across customer‑facing operations. The Creatio implementation delivered faster process improvements, tighter integration with business intelligence, and clearer metrics to track strategy effectiveness, materially boosting operational efficiency and decision‑making.

Vetoquinol USA

Jeffrey Turner

Manager of Business Intelligence and IT