Case Study: Namu Travel Group achieves faster processes and higher sales with Creatio

Namu Travel Group is Accelerating its Processes and Business Transformation with the Creatio Platform

Namu Travel Group, a network of luxury travel companies serving Costa Rica, Panama and Nicaragua, needed to move beyond a restrictive home-grown system to scale operations, respond quickly to seasonal demand, and better personalize high-end itineraries. To address this, Namu selected the Creatio platform (CRM) to create a unified, scalable data environment and give marketing, sales and service teams a 360-degree customer view.

Creatio implemented a flexible, agile solution—enabling rapid process changes and new capabilities like Opportunity Assigner, Event Tracking and Profiling—which cut total customer funnel time from 10 to 6.8 days, raised average close rates from 19% to 22%, saved two hours per week per employee, and improved service agent productivity by 10%. The Creatio deployment also lowered technology costs and delivered strong ROI (Nucleus Research: 271% ROI, 4‑month payback, 3‑month deployment).

Namu Travel Group

Daniel Myers

Process Specialist