Case Study: 4P Logistics achieves higher revenue and customer satisfaction with Creatio

Logistical solutions help Creatio’s customers thrive

4P Logistics, a Poly Group company that integrates port operations, transportation, storage and management, faced growing pains as its expanding customer database outstripped manual customer identification and limited records. The company needed a single, user-friendly platform to consolidate marketing, sales and service data, simplify documentation, enable personalized engagements, and improve performance visibility. To meet these needs, 4P Logistics implemented Creatio’s Marketing Creatio, Sales Creatio and Service Creatio.

Creatio delivered a unified, customizable platform that merged accounts and contacts, preserved full client history, enabled real-time information sharing across subsidiaries, supported personalized campaigns and provided real-time analytics. As a result, Creatio drove high user adoption, increased productivity and operational efficiency, and produced measurable business outcomes for 4P Logistics: an expanded customer base, reduced churn, higher revenue per customer and improved customer satisfaction.

4P Logistics