Case Study: Howdens boosts sales strike rate with Creatio

How Howdens Deployed Creatio in 12 Weeks to Boost Sales

Howdens, the UK’s leading designer and manufacturer of fitted kitchens, appliances, and joinery products, needed a faster way to unify operations across its nationwide depot network while preserving its high-touch customer service model. As the company grew, depot teams were juggling multiple systems, manual processes, and fragmented customer data, making it harder to manage leads, track interactions, and maintain consistent service.

Using Creatio’s no-code platform, along with support from Praesto Consulting, Howdens deployed a unified customer management and lead tracking solution in just 12 weeks across 20 pilot depots. The new system created a single source of truth, improved dashboards and workflow automation, and helped raise the sales strike rate from 32% to 38% while generating more than 1,200 qualified leads in six months.

Howdens

David Sturdee

Chief Customer Officer