Case Study: Gruppo De Pasquale achieves unified, customer-centric sales and increased cross-selling with Creatio

Gruppo De Pasquale - Customer Case Study

Gruppo De Pasquale, a management consulting firm of six business partners serving staffing, training, outsourcing and ICT needs, faced fragmented customer information and internal silos that hindered a group-wide, customer-centric sales strategy. The company selected Creatio to orchestrate sales processes across its different companies and to capture every customer touchpoint across marketing, sales and service.

With Creatio (implemented and tailored with local partner Be-Simple), Gruppo De Pasquale consolidated sales processes onto a single platform used by more than 30 salespeople, enabling real-time information sharing across business units. The Creatio implementation delivered increased business opportunities and cross-selling, aligned processes and a standardized sales approach across divisions, improved sales rep productivity and provided a complete, detailed view of the customer journey.

Gruppo De Pasquale

Stefano Magliole

Marketing Director