Case Study: Ent Federal Credit Union achieves improved member and employee experience with Creatio

ENT Credit Union Utilizes Low-code Technologies to Improve and Enhance Member and Employee Experience

Ent Federal Credit Union, a not-for-profit, community‑chartered Colorado credit union with 430,000 members and $8B AUM, needed a next‑generation CRM to support regional growth and improve member and employee communication. The organization sought a flexible, low‑code solution that could deepen relationships with indirectly acquired members, automate large‑scale customer‑facing processes, support omnichannel communications (text and chat), and be rapidly deployed with minimal IT impact — requirements that led them to partner with Creatio and its low‑code CRM offerings (Sales Creatio, Marketing Creatio).

Creatio implemented a centralized, configurable platform to manage business banking relationships and automate indirect member onboarding and lead/sales management, going live in about 3–3.5 months and rolling out to roughly 1,000 users. The solution unified communications, automated customer service and outbound sales workflows, enabled chatbots and personalized marketing, and gave Ent Federal Credit Union scalable, department‑wide functionality — increasing employee productivity and boosting member experience while accelerating business growth. Creatio’s configurability also allowed Ent to extend out‑of‑the‑box features with tailored tools for ongoing needs.

Ent Federal Credit Union

Amy Krasikov

Director of Engagement Systems