Case Study: CROC achieves accelerated revenue growth and streamlined sales operations with Creatio

CROC Revamps Its Sales Operations To Generate Greater Revenue With Creatio

CROC, an innovative software company completing over 2,000 IT projects annually across 40+ countries, faced an aggressive growth target and needed to replace its legacy CRM with an agile, low-code platform to streamline sales operations. CROC selected Creatio (Sales Creatio, Marketing Creatio, Service Creatio, Studio Creatio) to meet tight implementation timelines and requirements such as full sales automation for long cycles, an intuitive UX for citizen development, mobile CRM, customized departmental sections, guided sales processes, advanced stakeholder management, intelligent data enrichment, extensive analytics, and integration with 10+ existing systems.

Creatio delivered an end-to-end sales force management solution built on its Sales/Marketing/Service/Studio Creatio stack, creating a custom digital workplace, pre-configured guided processes, configurable workflows, advanced stakeholder objects, data enrichment for better scoring, a mobile app for field sales, and integrations across the IT landscape. As a result, CROC realized total revenue growth, an expanded customer portfolio, and a significant improvement in lead-to-customer conversion rates; CROC also highlighted Creatio’s robust low-code and BPM capabilities and plans to scale the platform into call center automation and event management.

CROC

Vasily Mukhin

Deputy IT Director