Case Study: Saskatchewan Blue Cross achieves 25% boost in employee performance and rapid ROI with Creatio

Creatio’s low-code tools drive customer success in the insurance industry

Saskatchewan Blue Cross, a Saskatchewan-based not-for-profit health benefits provider, was falling behind customer expectations for service and technology. Without a powerful low-code CRM and process automation platform, it struggled to drive data-driven operational improvements, bring products to market quickly, and convert new customers, creating frustration for staff. To address this, the organization selected Creatio (Sales Creatio, Marketing Creatio, Service Creatio) to modernize its CRM and automation capabilities.

Creatio delivered an end-to-end solution — implemented by partner Solutions Metrix — including dynamic case management, customized lead and sales-visit workflows, RFP and bid proposal management, approval automation, data deduplication extensions, a map widget and tailor-made dashboards. The Creatio deployment produced rapid ROI, greater operational transparency, improved sales velocity and retention, and a measurable 25% improvement in employee performance.

Saskatchewan Blue Cross