Case Study: Het Vlaamse Kruis achieves scalable CRM and efficient management of 20,000 members with Creatio

Creatio supports high-quality emergency medical services across Flanders

Het Vlaamse Kruis, a voluntary pre-hospital care association based in Antwerpen, Belgium, needed a scalable CRM and BPM solution after cycling through four legacy systems in 10 years. The organization required automated data management, GDPR-compliant processes, easy large-scale migration (50,000+ customer accounts and 75,000 invoices), and analytics to support rapidly changing social and medical needs. Creatio (Sales Creatio, Marketing Creatio) was chosen to address these challenges.

Creatio delivered a unified operational CRM and single sales/marketing platform—implemented with partner Evoqia—covering service requests, event scheduling, invoicing, donations, document and digital asset management, ML-driven de-duplication, shared calendars, tailored dashboards, and integrations with a self-service portal and accounting software. As a result, Creatio enabled efficient management of 20,000 active members, faster time-sensitive customer service and significantly improved workplace productivity, closing customer experience gaps and boosting operational capacity.

Het Vlaamse Kruis