Case Study: Askona achieves 29% online sales growth and a streamlined loyalty program with Creatio

Creatio helps Askona take better care of its customers’ sleep

Askona, a leading European bedding and mattress producer with over 20 million customers and more than 1,000 branded stores, needed to align data across online sales, offline retail and its ERP while overhauling its IT architecture and automating a manually intensive loyalty program. Seeking an open API architecture, easy loyalty-rule configuration, AI-driven personalization, a visual campaign designer and robust deduplication, Askona engaged Creatio and adopted Sales Creatio, Marketing Creatio and Studio Creatio.

Creatio delivered a unified digital workplace that enriched customer profiles, tracked website behavior, provided a real‑time virtual product catalogue, automated loyalty workflows (rewards calculator, offers designer, trigger emails) and enabled omnichannel communications plus Marketplace enhancements like Beesender. As a result, online sales rose 29%, like‑for‑like offline sales grew 17%, operations scaled across 900+ outlets in 15 countries, and Askona now manages over 3 million loyalty members more efficiently thanks to Creatio’s low‑code CRM and process automation.

Askona

Ilya Adamsky

Director of Marketing Operations