Case Study: BSN SPORTS achieves rapid, human-centric customer engagement with Creatio's low-code platform

BSN Sports took a low-code approach to unlocking human-centric customer engagements

BSN SPORTS, the US’s largest distributor of sports apparel and equipment with over 100k B2B customers, needed a first-class system to provide operational transparency across departments and support customer-centric growth. To address this challenge, BSN SPORTS implemented Creatio’s low-code platform in 2018 to drive digital transformation and eliminate inefficiencies across its sales and marketing operations.

Using Creatio, BSN SPORTS orchestrated multi-team workflows, optimized lead generation, launched personalized targeted campaigns, and built custom solutions to enhance customer engagement. By scaling the Creatio implementation, the company established metric-driven productivity that let teams move faster, reach customers more quickly, and improve responsiveness—enabling more effective service of its extensive B2B customer network.

BSN SPORTS

Jonathan Gaines

Director of Inside Sales