Case Study: BSN SPORTS achieves 60% sales growth and 100% adoption with Creatio

BSN Sports Scores Big with No-Code Innovation from Creatio

BSN SPORTS, the largest distributor of sports equipment and team uniforms in the United States, had grown over 50 years by relying on a patchwork of homegrown systems that made sales and operations inefficient. To unify processes, improve visibility, and digitize sales, BSN SPORTS turned to Creatio and its no-code CRM platform.

Creatio implemented a flexible, integrated solution that connected sales, service, marketing, operations, and ERP processes, with automated lead routing, order monitoring, dashboards, and forecasting tools. The results were significant: BSN SPORTS reported 100% user adoption, a 60% increase in sales book size, support for 3,000 users, and a forecasting tool built in just four weeks, helping drive faster response times, better collaboration, and stronger sales performance.

BSN SPORTS

Jim Slomka

CRO