Case Study: Bond Beter Leefmilieu (BBL) achieves accelerated relationship growth and unified data management with Creatio

BBL is accelerating relationship growth to spur positive environmental impacts

Bond Beter Leefmilieu (BBL), a Belgian social profit association representing 140 organizations and over 200,000 members, needed a unified CRM to manage the large volumes of contact data and the many time-consuming administrative processes behind petitions, fundraising, events, newsletters and campaigns. Many off-the-shelf tools proved too limited, so BBL chose Creatio (CRM with marketing and sales modules, case management on its low-code platform) to consolidate records and support adaptable workflows.

Using Creatio — implemented with partner Flexentric — BBL centralized accounts, projects and contact histories, eliminated spreadsheets, automated and personalized email communications, and adapted sales processes to its non-commercial model. The result: the 35-person team can launch and track more projects faster, find crosslinks between contacts, accounts and projects with one click, and achieve measurable time savings that accelerate outreach across BBL’s network of 140 organizations and 200,000+ members.

Bond Beter Leefmilieu (BBL)

Geert Jespers

Communication Manager