Case Study: AutoMatrix Dealer Software achieves streamlined dealer operations and real-time process visibility with Creatio

AutoMatrix Dealer Software Takes a New Turn in Business Processes Management with Creatio

AutoMatrix Dealer Software, a provider of a 16‑module management system for independent used car dealers, faced aggressive sales targets, limited time for back‑office customizations, and a need for end‑to‑end process transparency. To meet these challenges they selected Creatio, adopting Creatio’s low‑code BPM and CRM platform to support rapid growth while avoiding heavy developer involvement.

Using Creatio, AutoMatrix redesigned its sales model, optimized case management with a custom queuing system, integrated telephony and implemented call‑queue algorithms so no caller waits longer than 20 seconds, and deployed dozens of dashboards for company‑wide process visibility. Creatio’s low‑code tools also enabled a “citizen developer” culture, speeding process changes, reducing reliance on developers, and measurably improving customer service and operational efficiency.

AutoMatrix Dealer Software

Bob Anasori

Chief Operating Officer