Case Study: Autocom (leading US–Mexico Nissan & Infiniti dealer) achieves streamlined sales operations and higher conversion rates with Creatio

Autocom - Customer Case Study

Autocom, one of the largest Nissan and Infiniti dealers operating across the US and Mexico, needed a single place to organize sales activities, contacts, accounts, leads and opportunities and to modernize antiquated CRM tools. Facing DMS integration challenges, resistance from sales staff who preferred Excel, and the need to standardize processes for internet-driven buyers, Autocom turned to Creatio and adopted the bpm'online platform to unify online channels (web, social, chat) and in-store sales workflows.

Creatio implemented bpm'online Marketing, Sales and Service modules integrated with DMS, invoicing and accounting, plus workflow automation, recommended process scripts and an alarm/coaching system to embed human-factor sales practices. The solution delivered a LATAM‑personalized system that streamlined reporting and real‑time decision making, enabled reps to focus on customers, and supported measurable service levels (answer in under 10 minutes, book 60% of appointments, nurture 250 leads monthly), driving better follow-up, standardized processes and higher conversion potential.

Autocom