Case Study: Vita Insurance boosts organic traffic and conversions with Creatim's digital insurance platform

Vita Insurance increases organic traffic by 25% with Creatim

The customer, Vita Insurance, the largest bank-affiliated insurer in Slovenia, faced the challenge of modernizing its digital presence to attract new customers and meet growing demands for transparency and online services. They partnered with vendor Creatim to overhaul their website and enable online insurance purchases, aiming to boost user experience and optimize their sales process.

Creatim implemented a comprehensive solution that included redesigning the website and developing a hybrid mobile application with a dynamic, multi-stage purchasing form. This user-focused approach, which involved extensive testing and a mobile-first design, successfully simplified the process of selecting and buying insurance. As a result, Vita Insurance saw a 25% increase in organic traffic and achieved an engagement rate increase of over 70%, with some products like travel insurance reaching a remarkable 20% conversion rate.

Vita Insurance