Case Study: Slovenian Tourist Organization boosts Slovenia.info with Creatim’s Alma AI chatbot

Slovenian Tourist Organization boosts slovenia.info with Creatim's Alma AI and 9% organic traffic growth

The Slovenian Tourist Organization (STO) sought to enhance user experience on its slovenia.info portal by providing personalized travel information. To achieve this, they partnered with vendor Creatim to design and implement an AI-driven virtual assistant named Alma.

Creatim developed Alma, an AI chatbot powered by the ScoutBuddy algorithm, which provides personalized tips and recommendations by drawing from a frequently updated database of over 50 Slovenian tourist sites. The solution included a unique data model, a strategy for personal data protection compliant with GDPR, and a design that gave the destination a personality. As a result, the STO increased its productivity and elevated the online experience of its portal to a new dimension, establishing it as a reliable source for visitors.

Slovenian Tourist Organization (sto)