Case Study: Slovenian Tourist Board achieves 9% organic traffic growth with Creatim’s ScoutBuddy and Alma AI

Slovenian Tourist Board boosts organic traffic 9% with Creatim

The Slovenian Tourist Board (STO) faced the industry-wide challenge of declining organic traffic to its national portal, slovenia.info, as AI chatbots and search engines began providing answers directly to users. Partnering with vendor Creatim, STO sought to counter this threat and re-establish its website as the primary source for information on Slovenian tourism.

Creatim implemented a strategy using its ScoutBuddy platform and a destination-specific CMS. This involved technical optimizations for AI crawling, creating highly specific content, and deploying a local AI expert named Alma. As a result, slovenia.info achieved a 9% year-over-year increase in organic traffic, became the primary source for major AI models, and handled over 70,000 user queries with a 91% satisfaction rate.

Slovenian Tourist Board (sto)