Case Study: Slovenian Tourist Board boosts destination engagement with Creatim

Slovenian Tourism boosts average time on site and pages per visit with Creatim

The Slovenian Tourist Board required a comprehensive redesign of its outdated tourism website, slovenia.info, to better compete with larger destinations and meet the needs of modern travelers who begin their research online. Their challenge was to create a content-first, mobile-first platform that would inspire visitors and serve as a true digital representation of Slovenia. The vendor, Creatim, was tasked with delivering a new website and user experience.

Creatim implemented a solution focused on an engaging visual design, a simplified user experience with intuitive navigation and map-based exploration, and the integration of social media and user-generated content. A key feature was the development of Alma, an AI-driven virtual assistant, to provide personalized trip planning. The new website achieved excellent results in user engagement metrics, including average time on site, pages per visit, and bounce rate, placing it on equal footing with its prominent competitors.

Slovenian Tourism