Case Study: SKB Bank boosts loan conversions and form submissions with Creatim UX design

SKB-Bank boosts form submissions by 30% with Creatim

SKB-Bank, one of Slovenia's oldest banks, faced the challenge of an outdated website that neglected user experience principles and failed to meet key performance indicators. The bank engaged vendor Creatim to undertake a comprehensive website redesign to improve user experience, boost conversions for consultancy appointments, implement a suitable CMS, and align with strict security standards.

Creatim implemented a two-phase strategy, beginning with a discovery process to build user personas and dual-option user flows. The solution featured a mobile-first design, visual and functional consistency, and initial personalization tactics. The vendor also provided its own flexible CMS to support the bank's editorial workflows. The results from the first phase were impressive, yielding a 10% conversion rate on loan products and a 30% increase in form submissions after further enhancements.

SKB-Bank