Case Study: Loterija Slovenije boosts instant win game purchases with Creatim UX redesign

Loterija Slovenije boosts instant win games traffic by 20% with Creatim

Loterija Slovenije, Slovenia's National Lottery, faced the challenge of modernizing the user experience of its popular online instant win games to meet player expectations and promote responsible gambling. They partnered with the vendor Creatim to undertake a complete UX overhaul of their digital platform.

Creatim implemented a player-first design strategy centered on simplicity, modularity, and integrated responsible gaming. The solution streamlined navigation, created a flexible system for adding new games, and embedded ethical features like permanent information banners and demo modes. This approach resulted in a 20% increase in landing page traffic, a 15% growth in game purchases, and a 15% expansion of the active player base for Loterija Slovenije.

Loterija Slovenije