Case Study: E3 improves online buying experience and customer loyalty with Creatim

E3 redefines electricity buying with Creatim’s UX and self-service portal

E3, an electricity retailer, struggled to differentiate itself in a highly competitive market where customers could easily switch providers. To build loyalty and attract a younger, ecologically-aware demographic, they partnered with vendor Creatim to overhaul their online strategy and improve the digital buying experience.

Creatim designed and implemented a self-service portal built on the Sylius e-commerce framework, integrating it with E3's ERP and CRM systems. The solution focused on a simplified, sales-driven user experience that included personalized package offerings and self-service tools for customers. This redefined online presence provided E3 with greater editorial flexibility and successfully modernized their brand to better meet customer expectations.

E3