Case Study: AMZS boosts membership retention and online renewals with Creatim

AMZS nearly triples club membership with Creatim

AMZS, a major Slovenian mobility and roadside assistance provider, faced stagnating membership growth and high churn rates. Their website was disorganized and failed to communicate membership value, while the renewal process was an off-putting, mail-based system. To attract a younger demographic and support a broader brand repositioning, they partnered with vendor Creatim to overhaul their online user experience.

Creatim implemented a new, structured website with seven distinct portals to better organize content and highlight membership benefits. The solution was later upgraded with e-commerce features, allowing users to manage and pay for memberships online. As a result, AMZS's club membership nearly tripled, churn decreased by almost a third, and online renewals grew significantly. Creatim continues to provide ongoing support and optimization.

AMZS