Case Study: Zerorez cuts lead costs 28% and scales creative output with Creatify

Zerorez cuts cost per lead 28% with Creatify

Zerorez, a professional carpet cleaning franchise, faced significant bottlenecks in its marketing efforts due to slow creative production for its Meta ad campaigns. The process of creating new video and image ads was fragmented and time-consuming, taking up to four days per asset and severely limiting their ability to test different marketing angles. This slow production cycle hindered their lead generation and put them at a competitive disadvantage, especially during peak seasons. To overcome this challenge, Zerorez turned to the vendor Creatify.

By implementing Creatify's AI-powered system, Zerorez's marketing team gained the ability to generate video and image ads in just 5 to 10 minutes directly from service descriptions. This solution from Creatify dramatically increased their creative output from 6-12 to over 30 assets per month. The results were substantial, including a 28% decrease in cost per lead, a 73% lower cost per click, and a 35% increase in hook rates, leading to more stable and predictable campaign performance.

Zerorez