Case Study: Vitals cuts CAC by 30% with Creatify's AI video ads

How Vitals supercharged Shopify store growth with AI-Powered visual content

Vitals, a top Shopify app used by over 30,000 e-commerce brands, faced significant challenges with creative production. Their merchants struggled with high agency costs, slow turnaround times for video ads, and an inability to create visuals that converted traffic and differentiated their stores. To address this, Vitals turned to the vendor Creatify for its AI-powered video and avatar generation tools.

By integrating Creatify's API, Vitals launched an AI Creative Package that allowed its users to auto-generate video ads and avatars directly from static images. This solution led to merchants producing over 1,000 creatives per month, a 40% uptake of the paid add-on, and a 70% satisfaction rate. The partnership with Creatify enabled stores to launch campaigns in hours instead of days, effectively turning a major pain point into a powerful growth lever.

Vitals