Case Study: Flamingo Shop scales creative testing 30% faster with Creatify

Flamingo Shop scales creative testing 30% faster with Creatify

Flamingo Shop, an online fashion retailer, faced the challenge of scaling its creative testing for advertisements due to the prohibitive cost and time of traditional fashion shoots. Coordinating models, photographers, and locations made it financially impossible to test the 100+ creative variations per month needed to compete effectively on platforms like Facebook, Instagram, and Axon by AppLovin. This bottleneck prevented them from gaining valuable competitive insights. To address this, they turned to vendor Creatify for its AI avatar and batch production tools.

By integrating Creatify's solution, Flamingo Shop was able to generate over 100 AI avatar videos per month, a significant increase from zero. The use of AI avatars eliminated the need for model coordination and location scouting, reducing their overall creative production time by 30%. This allowed them to unlock scalable testing and uncover performance insights that were previously inaccessible, fundamentally changing their marketing approach and making new ad channels financially viable.

Flamingo Shop