Case Study: DeNA boosts mobile game ad performance with Creatify Studio

DeNA boosts creative performance to 3.0 Creative Score with Creatify

DeNA, a developer and operator of mobile games and online services, worked with Creatify to address the challenge of producing a high volume of effective video ad creatives to scale user acquisition. The pressure was on to show gameplay and convey the feel of a game within the first few seconds, requiring a continuous pipeline of fresh, high-performing ad variants.

DeNA implemented Creatify Studio, a managed service combining human creative strategy with AI-powered production. This solution enabled the rapid generation of numerous reviewed ad variants, allowing for data-driven iteration. The results were significant, with the majority of creatives surpassing the performance benchmark. The top-performing creative from Creatify achieved a Creative Score of 3.0, meaning it generated three times the installs per thousand impressions of the benchmark creative.

DeNA