CreateIT
15 Case Studies
A CreateIT Case Study
Mercator Medical Group, a major global manufacturer and distributor of single-use medical materials, faced a challenge in managing its network of eight separate and non-integrated eShops for its B2B and B2C customers. They needed a unified, scalable global eCommerce platform to increase sales effectiveness and integrate with their central logistics and other business systems. The vendor, CreateIT, was engaged for web development to solve this problem.
CreateIT developed a scalable eCommerce platform hub that integrated the B2B and B2C sales channels and connected with the client's ERP, WMS, CRM, and PIM systems. The solution allowed for easy expansion into new markets and the addition of new functionalities. Key achievements included the automation of individualized pricing for customers and regions, an improved user purchasing path, and overcoming significant data integration challenges, resulting in a more effective and centrally managed sales channel.