Case Study: Freedom United boosts high-traffic WordPress performance with CreateIT

Freedom United supports 6M+ visitors with CreateIT

CreateIT was engaged by Freedom United, a charity dedicated to eradicating modern slavery, to address the challenge of managing their huge traffic of over 6 million visitors. Their WordPress website needed a redesign to meet new UX standards and optimal performance goals, specifically aiming for a Google page score over 80% despite relying on several performance-heavy plugins.

The solution from CreateIT involved outsourcing a development team that worked with a mix of custom code and existing WordPress solutions. They implemented a multi-layer caching system and optimized the architecture to successfully handle the massive traffic. This resulted in a high-performance website that included an advanced CRM, an e-learning system, and a platform for managing petitions and donations, supporting the client's mission over seven years of cooperation.

Freedom United