Case Study: ESL Gaming achieves a more intuitive esports platform with CreateIT

ESL Gaming redesigns its esports platform in 3 phases with CreateIT

CreateIT was engaged by ESL Gaming, a leader in the esports market, to redesign its gaming platform. The client's challenge was to modernize the platform's graphics and user experience to better suit user habits. Key business goals included optimizing the conversion from a site visit to tournament access and creating a more intuitive user path.

The solution implemented by CreateIT involved comprehensive UX and UI optimizations delivered through a structured process of discovery, low-fidelity mockups, and high-fidelity mockups. By combining their website design expertise with gaming industry knowledge, CreateIT efficiently delivered a project that focused on user preferences while working within the established budget and timeline constraints. The final product was an intuitively designed platform with modern graphics.

ESL Gaming