Case Study: Power2Motivate improves lead conversions and customer targeting with Create Studios

Power2Motivate refreshes its AU & UK sites in 2-3 months with Create Studios

Create Studios was engaged by Power2Motivate, a provider of employee rewards and recognition software, to address a challenge with their outdated website. The site no longer accurately reflected their evolved product offerings and was failing to generate the right type of leads. Their main goal was to increase lead conversions while also catering to the distinct markets and user behaviors in Australia and the UK.

Create Studios initiated a comprehensive Discovery process to analyze data, user behavior, and competitor activity. This led to a new information architecture strategy and UI design that clearly separated the company's two main business areas. The solution successfully simplified the customer journey, channeling visitors more efficiently into the correct product channel. This strategic overhaul addressed the user confusion identified in the data and positioned Power2Motivate to better attract its target customers.

Power2Motivate