Case Study: Moxa boosts China website traffic and streamlines translations with Create Studios

Moxa boosts Baidu traffic 50% with Create Studios

Create Studios partnered with Moxa, a world leader in connectivity and industrial automation, to address the challenges of their dated and inefficient Chinese website. The site, located behind China's firewall, was difficult for the global marketing team to manage and required manual handling of over 20,000 content nodes and product data from an English-only ERP system.

The solution implemented by Create Studios involved building a new Kentico EMS website hosted on an Azure VM within China. Content originated on the global site and was automatically transferred and then sent via API to a third-party translator, streamlining the entire translation and approval workflow. As a result, Create Studios delivered a site that launched with a successful PR campaign, led to a 50% increase in Baidu traffic, and dramatically reduced the labor-intensive internal processes for translations.

Moxa