Case Study: Yoplait wins Greek yogurt fans with Create. Play. Connect.

Yoplait - Customer Case Study

Yoplait partnered with Create. Play. Connect. to help promote Yoplait Greek in a highly competitive Greek yogurt market. The challenge was to stand out with a bold approach that could win over consumers and drive taste trial for the new product.

Create. Play. Connect. launched the Yoplait Greek Taste Off through targeted sampling experiences, including a Color Run activation and a SoHo pop-up store. These events put Yoplait Greek directly in front of key consumers with flavor ambassadors, memorable branding, and a head-to-head comparison against Chobani, helping generate buzz and encourage tasting, though no specific numeric results were provided.

Yoplait