Case Study: NCAA boosts fan excitement with Create. Play. Connect.

NCAA - Customer Case Study

NCAA needed an engaging way to build excitement around its championship events and connect with fans across multiple sports. Create. Play. Connect. supported the brand with a hands-on consumer celebration experience, using interactive sporting activations to bring the spirit of competition to life.

Create. Play. Connect. delivered a national execution over five years that included baseball toss, batting cage, and 3-point shootout experiences, plus Spirit Squad ambassadors at events nationwide. The program reached 70 events across 30 championships, traveled to more than 400 local and regional events, and distributed over 500,000 premiums, driving strong fan engagement and brand energy for NCAA and March Madness.

NCAA