Case Study: Mazda drives brand favorability and sales with Create. Play. Connect.

Mazda - Customer Case Study

Create. Play. Connect. helped Mazda reach new audiences across the country to build favorability and drive sales. Mazda needed a fresh way to bring its “changed the game” brand message to life through experiential marketing and connect with consumers beyond traditional advertising.

Create. Play. Connect. activated Mazda at more than 400 events in one year across sporting events, concerts, and active/lifestyle experiences. The program included brand activations with the NFL, MLB, and MLS, concert partnerships with Live Nation, AEG, and PS&E, and sponsorship of the Rock ’n’ Roll Marathon series. The result was broad national exposure and a strong brand presence tied to memorable, real-world experiences.

Mazda