Case Study: Fruitsnackia delights kids and drives engagement with Create. Play. Connect.

Fruitsnackia - Customer Case Study

Create. Play. Connect. helped Fruitsnackia bring its colorful snack brands—Gushers, Fruit by the Foot, and Fruit Roll-Ups—to life for a cross-country road trip campaign leading up to the Kids’ Choice Awards. The challenge was to create an immersive, memorable experience that would engage kids and build excitement around the Fruitsnackia world.

Create. Play. Connect. designed and executed an interactive touring activation featuring the signature Fruitsnackia van, sampling, a life-size roller coaster photo op, Larry the life-size Gusher, and even scent machines to enhance the experience. The campaign traveled more than 4,000 miles, appeared at 14 events, and distributed 32,000 samples, creating strong on-the-ground engagement and shareable moments with the #Fruitsnackia experience.

Fruitsnackia